We discuss the concept of the metaverse and its impact on various industries, including entertainment, gaming, and marketing. We introduce the concept of virtual humans, exploring their growing presence in the metaverse with examples of early virtual stars and the rise of virtual influencers. Furthermore, we conclude by highlighting the economic potential of the metaverse and the opportunities it presents for brands to tap into this emerging landscape.
We discuss the importance of innovation, learning from mistakes, and embracing new technologies such as artificial intelligence and virtual personalities. We emphasize the potential of virtual humans and the benefits they offer, such as efficiency and immediate availability. We observe this trend gaining traction among younger generations and predict that companies will increasingly adopt this technology for customer service.
We discuss the importance of scientific research in validating theories about empathic connections in virtual reality. We strive to improve the authenticity of virtual expressions using our technology and artificial intelligence. Furthermore, we examine the impact of virtual personalities on communication and advertising, as well as the influence of the current generation on shaping the metaverse.
DEGA will provide blockchain development advisory and inclusion in the DEGA One API so developers can access Eugenia to create next-generation avatars and game characters. In turn, Eugenia will work closely with the DEGA team to ensure proper DEGA One API integration with Unreal Engine 5 while also acting as a business development partner.
We discuss the technical aspects of creating digital characters and the importance of authenticity and identity verification in the metaverse. Furthermore, we emphasize the need to humanize brands and understand their personalities to create compelling digital humans. We also discuss the potential timeline for the development of the metaverse and the challenges of replicating human emotions and behaviors.
Iván Muñoz and Carlos Vilchis, talks about innovation and technological development in the country. They also share how they have been able to take their Digital Human services to different parts of the world.
The photogrammetry system scans a person’s face, including their facial expressions, through a three-dimensional model, meaning it doesn’t stop at just the scan. Thanks to this process, and the research and development work Eugenia has done, the startup has succeeded in making its digital people more ‘human’ than other models that already existed in the market.
Eugenia is a company that focuses on creating digital humans and aims to open a new vertical of business in the digital marketing of the region. By using AI and Machine Learning algorithms, the technology we have at the company is based on making digital humans more empathetic, closer to people, and therefore capable of positively influencing an audience.
The video game company aims to support the Eugenia project through its ‘Epic Mega Grants’ program, following their recognition of the progress they have made in the research and technological development of highly realistic avatars.
Podcast with Ingrid Coronado and Tamara Vargas on MVS with Iván Muñoz, founder of Eugenia Virtual Humans: Breathing life into digital humans, he tells us about the future of the world’s digitalization and the creation of digital humans.
In the midst of the Hollywood crisis, for the company Eugenia Virtual Humans, it is important to find a balance between AI and human essence, preventing technology from completely replacing actors and artists and ensuring that it is seen more as a complementary tool.
The pioneering company in the creation of digital avatars in Mexico believes that rather than technology completely replacing people, it should be seen as a complement.
A total of one hundred startups were part of Emerge Americas 2023, and among the top 5 finalists was Eugenia Virtual Humans, based in Mexico City, which specializes in creating human-like characters for the video game industry, as well as digital doubles and virtual models.
Digital humans, a technological proposal that is gaining strength with the advancement of artificial intelligence and photography.”
The impact of this new technological era is already being leveraged by Latin talent, driving a market that, according to forecasts, will grow by 400% in the next 10 years.
Epic Games contributes to the advancement of Digital Human technology with a $65,000 investment in the mexican startup Eugenia, leading the way in the creation of realistic avatars driven by Artificial Intelligence.
Through the Epic MegaGrants program, the American company aims to boost projects in video games, film production, and software development. “The development of video games and movies has increased the demand for digital human software, which are avatars created by artificial intelligence capable of gesturing, making eye contact, and reacting, emulating empathy with the environment.”
“All technologies will always carry that stigma of coming to replace, to change, and how they will affect us, rather than how they will benefit us.”